Our story
Iain De Havilland, founder and CEO of NADclinic, established the company in 2018 after experiencing the benefits of NAD+ therapy firsthand.
NADdirect was founded by Iain De Havilland, whose journey into the world of health and human optimisation began in the field of addiction recovery.
While working closely with individuals facing burnout and undergoing detox, Iain encountered NAD⁺ therapy—initially as a tool for physical restoration. But its effects went far beyond recovery. He quickly saw its potential to enhance energy, focus, mood, and long-term wellbeing.
This powerful experience led him to establish NADdirect: a platform dedicated to making pharmaceutical-grade NAD⁺ and advanced wellness solutions more accessible outside of traditional clinical settings. With a focus on quality, efficacy, and innovation, NADdirect empowers people to take control of their health at a cellular level.
Iain’s mission mirrors our own—to help individuals become the healthiest, most vibrant versions of themselves through cutting-edge, science-backed solutions that support both body and mind.
"When I first discovered NAD⁺ therapy, I saw lives change—not just physically, but mentally and emotionally. That moment sparked a mission: to make this level of transformation accessible to anyone seeking more from their health.
"That's what we do at NADdirect. What makes me most proud that we’ve never taken shortcuts. From day one, we committed to doing things properly - pharmaceutical-grade formulations, transparent sourcing, clinical-level standards, and a real respect for the science behind what we offer.
We didn’t just want to jump on a wellness trend; we wanted to build something meaningful that people could genuinely trust. Seeing our products help people feel clearer, more energised, and more in control of their health - that’s what it’s all about. For me, NADdirect isn’t just a brand - it’s a commitment to raising the bar in what modern wellness can look like."